Online Bingo : Industry, Fact, History and Players

About Online Bingo

Online Bingo is HUGE! Online poker may have stolen a good deal of the spotlight, but don't be fooled- Online Bingo is a burgeoning force, and it's just continuing to gain momentum. So, get into the Online Bingo action at www.onlinebingo.cn!

Online Bingo ? The next big thing in internet gaming?
Phil Fraser, of i-ludus Consulting, spoke recently on the topic of Online Bingo- How you can add value to your site by looking at new products. Here is a summary of what Phil had to say.

Online bingo? But the little old ladies who play bingo don't have internet access, I hear you say. That may, or may not be the case, but land-based bingo is huge, and its not only played by little old ladies. In fact, there are more visits to bingo halls in USA than there are visits to the cinema. In 1999, the US bingo industry alone had a turnover of $5.1b. Add to that the fact that the rules are simple ( everyone knows how to play bingo) and that most people dont even perceive it as gambling and you can see its potential. Little wonder that online bingo is growing and set to become big business.

Multi-player Bingo on the internet (as opposed to single player, Keno-Bingo) falls into three basic groups; Free Bingo, Game Sites with Bingo and Pay to Play Bingo. Free Bingo is offered by a small number of specialist sites. Game play is free and prizes are usually points or small denomination cash prizes. The operators business model is built on banner advertising sales and/ or data mining. This is the same model as operated by those sites offering a range of games, one of which happens to be bingo. These sites include places like Pogo, Gamesville and the Flipside Network. The core of the industry, however, is the Pay-to-Play bingo sites.

Compared to the 1800 online casinos, the bingo market is small, but its growing quickly. There were only ten credible pay-to-play online bingo offerings in April 2000. A year later this had increased by 50%. One year later, by February 2002, this had double to 30 sites. As I write (December 2002) this figure has risen by more than 60% in less than year and the current count is at 52 sites. ( All these numbers exclude white label sites and affiliates etc.).

The structure of the industry is similar to the online casino industry. Software is licensed to operators and costs are usually based on an upfront fee plus and on-going, turnover-based royalty. Up to recently the software was supplied by bingo specialists only. However, recently two of the online casino worlds big boys have entered the market. Both Boss Media and Cryptologic have commenced supplying bingo software. Again, as with the online casino market, the games come in download, Flash and Java versions, with the download option seemingly returning to favour after an up-turn in Java and Flash in the last year. All pay-to-play bingo sites offer slots games (as per their land-based cousins) but recently there has been a surge of new additional games on offer including Video Poker, Keno and other card based games.

So, whos playing these games? Weve already established that its not the little old ladies who play land-based bingo. From original research carried out at WhichBingo.com, it can be seen that the audience is predominantly female (85%), two thirds of them are aged 35 - 54, almost all of them are based in North America and over 80% of them also play land-based bingo. Interestingly 40% of online bingo players do not take part in any other type of online gambling. For those operators in the online casino market this is great news entering the bingo arena will open up new audience streams for them rather than cannibalising their existing player base. However if you really want to see what this audience looks like, pop into any bingo site. Most of them have players galleries so you can indeed see what the audience looks like.

Players galleries may be a strange concept to those used to promoting the benefits of the anonymity of online gaming. Online bingo is different. One of the main reasons a player will play at one site rather than another is because their friends play there. Thats not friends from the local neighbourhood, but friends across the whole internet. The basis of this community spirit within the bingo games is the chat window. The chat window is open during the game and players interact throughout the game, creating the community atmosphere. This then brings an additional marketing tool into play; the Chat Host. Simply the Chat Host is there, in the chat room, to develop a community atmosphere and offer immediate customer support. A good Chat Host (or CM as they are known) can be the difference between an OK site and a great site. Importantly, they can also be an influencer as to whether a player returns or not.

Finally, with the cost of both recruitment and retention within the gaming market remaining competitively high, its worth looking at bingo in comparison. Taking an arbitrary day, the cost to appear in first position on Overture for the word casino is more than three times more expensive than appearing in first position for bingo. Similarly, top position for online casino is more than five times more expensive than online bingo. Added to which retention levels are much, much higher in online bingo.

Although only a brief overview of the online bingo market, suffice to say that it is a vibrant, fast-growing niche within the online gaming market and one that deserves to be looked at in more depth by anyone looking for an opportunity in online gaming.

Credits to : Phil Fraser, "i-ludus Consulting".

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Winning at Bingo is not all luck, contrary to popular belief. There are ways to bend the odds in your favor and become a more consistent winner, onlinebingo.cn will show you how.

Now noted mathematical analyst Joseph E. Granville, creator of successful stock market strategies used by thousands, has directed the enormous power of his analytical mind to the game of Bingo. After years of painstaking research, he has developed proven strategies that give you a clear competitive edge so that you can actually beat your luck at Bingo!

Techniques anyone can use:

Granville's techniques are so simple anyone can use them. There aren't any tricky calculations, or big mental computations to be done. Granville's method is a simple step-by-step procedure, which will turn any game of Bingo you play in your favor.

Sounds impossible? It isn't. Extensive study of thousands of games led Granville to the conclusion that every Bingo game follows definite patterns, of which the average player is completely unaware. By utilizing these patterns, Granville discovered how to beat the odds at Bingo. Now you can too!

Startling Discoveries About Card Selection:

Naturally, the heart of any winning Bingo system is card selection. Granville isolated crucial relationships between winning Bingo numbers and the master board. He demonstrated how to use these simple and proven truths to select a greater number of winning cards. Granville found that most methods players use to select their cards are completely backwards. Players are working against themselves without even realizing it!

Money Strategy Makes For Big Winners:

Even for games in which you can't select your cards, there are ways to beat the odds and emerge a winner. For instance, most Bingo enthusiasts play several cards a game to improve their chances of winning. But does this really work? No, says Granville! The startling truth is that, in many cases, you can actually improve your chances of winning big by playing fewer cards. Granville proves it! Curious? Read on to find out how fewer cards can be better.

So why trust to luck when you play Bingo? You can make the game pay you to play wisely. If you're honestly serious about becoming a systematic winner at Bingo, here's a method that you should find useful.

Bingo systems are often met with a good deal of criticism, with popular wisdom telling us that bingo is a game of pure luck. Therefore, predicting which balls will next be called seems impossible. But it's not impossible at all! It just takes a little knowledge of mathematical probability. Everyone can agree that bingo balls are drawn randomly from the machine. The utility of bingo systems actually lies in bingo's randomness. Confused? Don't be, just keep reading.

As every player knows, there are 75 balls in the machine, numbered from 1 to 75. The probability of any ball coming up on the first draw is exactly equal, 1 in 75, written as 1/75. Since the probabilities are equal, we call this a uniform distribution. Random numbers drawn from a uniform distribution fall into predictable patterns governed by the laws of probability. Therein lies the answer to transforming an otherwise hopeless problem into a series of systematic solutions, which will help you make the most advantageous selection of bingo cards. Balls that are truly ejected at random display a strong tendency toward the following patterns:

1. There must be an equal number of numbers ending in 1's, 2's, 3's, 4's etc.
2. Odd and even numbers must tend to balance.
3. High and low numbers must tend to balance.

These are the three accepted tests for randomness. Unless the distribution fulfills these criteria, it is said that a bias exists and thus, the distribution is not random.

A fourth test for randomness, which we have yet to mention, is particularly effective for beating bingo. English statistician L. H. C. Tippett offered a detailed description of this fourth test in his book, "Sampling." "As a random sample is increased in size, it gives a result that comes closer and closer to the population value." Translated into simple everyday language, the bingo master board of 75 numbers constitutes the "population". The average number in that population is the average of all 75 numbers. Going from 1 to 75, the average number on the bingo board is 38. The first few numbers called in a bingo game may or may not average 38, but it is certain that as the game progresses, the average of the numbers called will gradually approach 38. So then, when bingo numbers are being called, the entire game (which consists of an average of 12 calls) is a sampling of the entire population and the larger the sample the closer the numbers will average to 38.

Probability Predicts Different Digit Ending

The next time you play bingo, pay attention to the first ten numbers flashed on the master board. With few exceptions, you'll notice that the numbers called tend to have different digit endings from one another! The average bingo player, focusing all attention on the cards, rather than the master board, would tend to overlook this. Since most regular games last for about ten to twelve calls or less, you will vastly improve your chances of selecting a winning card by concentrating on numbers having different digit endings.

The reason behind this important piece of information goes back to the first characteristic of drawing numbers at random from a uniform distribution. Considering that there should be an equal number of numbers ending in 1's, 2's, 3's, etc., the laws governing a sample drawing of ten balls out of seventy five would show a tendency toward each digit ending being represented.

This law is derived from simple probability. If the first number called in a game is N-31, then the probability that on the next draw, the second number will not end with the digit 1 is increased. This holds true, simply because there are more balls left having different ending digits than there are balls with numbers ending in 1. If the next number is G-56 then the probabilities are increased that the next number will not end in 1 or 6. For the first six numbers called in a game, the probabilities clearly favor different ending digits for all six. From the seventh number on, the probabilities favor pairing up one or more of the ending digits. This then accounts for the finding that approximately 60% of the first ten numbers called in any bingo game will have different digit endings.

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Bingo is a game that is elegant in its simplicity -- and it's even easier online.

The objective of any style of bingo is to complete the game pattern on your bingo card before any other player. If you do, you have a "bingo" and win the prize. Easy!

When playing online, your bingo cards are randomly selected for you. Most online games give you 3 or 4 cards. Other games let you take more.

Every online bingo game has a caller or a display board for the bingo numbers. The game pattern is also displayed.

It's important to pay attention to the pattern. You only need the numbers that form the pattern to win the game. Some patterns are much easier than others to complete. The most basic patterns are straight lines in a horizontal, vertical or diagonal direction. Another simple and popular game is the "blackout" or "coverall" where you have to cover the whole card.

The numbers are announced quickly, usually 10 seconds apart, so you must pay careful attention to the numbers that are called and mark them quickly and accurately on your cards. Some games automatically mark the numbers on your card for you, but that takes much of the fun out of the game.

Play continues until one or more players claim bingo, at which time, the game stops immediately and the numbers are verified. If there's a winner announced, the prize is awarded. If there is more than one winner, they split the prize.

Next, the players get new cards and a new pattern is displayed. With that, a new bingo game begins!

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To start, a player will create an account and make an initial deposit (usually a $25 minimum). Games start every few minutes depending on the bingo host - for example, I'm currently playing at Bingo Fantasy, which has games every six minutes.

Games vary in cost, but most game cards cost around 25 cents each and jackpots vary based on the number of players/cards in play per game. All bingo cards are drawn randomly. As the game starts, the balls are randomly drawn and in many online bingo games, the software automatically marks your cards off for you. At the same time a chat window allows players to chat during the game. There is also a 'chat master' who welcomes the players and keeps everyone coming back!

One of the more addictive qualities of the game is that as the software provides a countdown of your 'numbers to go,' the other players use the chat facility to call out how far they have to go and their required numbers. This has the effect that you often 'feel' as though you are close to winning and keep coming back for more - it's not long before your playing a great many cards per game!

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Bingo, in essence, is a social game, possessing its very own code of conduct. That's why some of us at onlinebingo.cn thought it would be a good idea to give you some tips on how to make the most of your time at the bingo hall.

• Do choose your favorite, luckiest numbers.

• Do bask in the excitement of a BINGO win.

• Do relish every win, yell BINGO loud and clear!

• Do participate in this fun-loving social event.

• Don't brag about your winnings.

• Don't whine about your losses.

• Don't take a fellow player's lucky seat.

• Don't blame the callers. They are just the bingo-ball messengers.

• Finally, Do put Bingo on your 'To Do' list, and keep it there!

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• There are 688 licensed bingo clubs operating in the UK (as of 31st March 2002).
  
• Figures for 2001 show an estimated total market of around 85 million admissions.
  
• In 2001, £246 million was paid to the Exchequer in duty and VAT.
  
• Estimated total industry pre-tax profit for 2001 was £149 million.
  
• The average customer spends £18-22 on a night at bingo (making no allowance for winnings). This includes bingo tickets, VAT and Duty, other gaming, food and drink.
  
• Over £999 million was paid out in prizes in 2001 in licensed bingo clubs.
  
• Bingo is the only gambling activity where women are more likely to play than men.
  
• 70% of bingo players are women, and 30% are men.
  
• Overall, 10% of all women play compared to only 5% of men.
  
• Bingo playing is spread evenly across all age categories, with the average age of players being under 50.
  
• Land-based Bingo boasts approximately Million Bingo Players Worldwide!
  
• $10 Billion is wagered annually in 50,000 Bingo Halls throughout North America.
  
• An estimated 100 Million people play Online Bingo across the globe.
  
• The current online Bingo market is estimated to be $800 Million with a 400% growth rate expected over the next 2 years.
  
• There are 100 Million Bingo Players Worldwide!
  
• Common Interests Of Bingo Players: Horoscopes, Recipes, Dating, Fashion, Gardening and Entertainment News.
  
• Bingo is the No.1 game across the globe used for reliable fundraising.
  
• Bing Crosby's nickname as a child was "Bingo".
  
• Screeno, a form of bingo, was played in movie theaters during the depression.
  
• The casino game, Keno , is based on the game of bingo.
  
• Most bingo players also like to play slot machines.
  
• A majority of bingo players have a pet, most often a cat.
  
• In 1929, bingo reached North America, and became known as "Beano".
  
• Bingo became popular in Australia in the early 20th century. It was known as Housie.
  
• Bingo's origin can be traced back to 1530, to an Italian lottery called "Il Giuoco del Lotto D'Italia". It is still played every Saturday in Italy.
  
• In the 1800s a Lotto game similar to Bingo was used as an educational tool to teach German children multiplication tables.
  
• Physical exercise will tone up the body, but the game of bingo enhances the player's mental speed, observation skills and memory. Research shows that bingo keeps you in peak mental form. It provides an enjoyable social experience, too!
  
• The number of possible bingo cards is 552,446,474,061,129,000,000,000. If you could print a million cards per second, it would take 17,505,972,382,599.7 years to print every possible bingo card. And only 4,976,640,000 cards would have the same twenty-four numbers, but in a different arrangement.
  
• Online Bingo Players Demographic: Today, 80% of Bingo players are women aged 30-50. Naturally, men account for the other 20%, also within the same age range.
  
• Many women playing bingo online are stay-at-home moms and/or regularly attend local bingo halls in their areas. For many of them, bingo is a social entertainment experience, which allows them to interact with friends, while getting the chance to win a big jackpot. The same can be said for online bingo players. Chat rooms are a major part of online bingo and it is a great place for players to meet new friends and have a good time.
  

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Early Roots

Bingo as we know it today is essentially a form of lottery, which descended directly from "Il Giuoco del Lotto d'Italia." The Italian National Lottery- Il Giuoco del Lotto d'Italia- was founded when Italy was united in 1530, and has been held every week since, almost without pause. Today the Italian State lottery is indispensable to the government's budget, with a yearly contribution in excess of 75 million dollars.

In 1778 it was reported in the French press that Le Lotto had captured the fancy of the intelligentsia. In the classic version of Lotto, which developed during this period, the playing card used in the game was divided into three horizontal and nine vertical rows. Each horizontal row had five numbered and four blank squares, arranged at random. The vertical rows contained numbers from 1 to 10 in the first row, 11 to 20 in the second row, and so on, until reaching 90 in the ninth row. No two Lotto cards were alike. Chips numbered from 1 to 90 completed the playing equipment. After players were dealt a single Lotto card, the caller would then draw a small numbered wooden token from a cloth bag and read the number aloud. Players would cover the number if it appeared on their card. The first player to completely cover a horizontal row was pronounced the winner.

In the 1800's educational Lotto games became popular. A German Lotto game of the 1850s was designed to teach Spelling, Animals Names and History. Even in today's highly competitive toy and game market, Lotto is holding its own; Milton Bradley sells a Lotto game featuring the Sesame Street Muppets. The game is designed to provide children in the 3 to 6 year age range with a fun way to learn to count and recognize numbers.

Beano

It was an evening in December of 1929 when a very tired New York toy salesman, Edwin S. Lowe, decided to drive on to Jacksonville, Georgia so that he might have an early start for his next day's appointments. The year before, with two employees and $1,000 capital, Lowe had set up his own toy company. Soon after, the market crashed and the outlook for his budding firm looked bleak indeed.

A few miles from Jacksonville, Lowe came around a bend in the road and was greeted by the bright lights of a country carnival. he was ahead of schedule, so he parked his car and got out. All of the carnival booths were closed except one, which was packed with people. Lowe stood on tiptoes and peered over the shoulders of the participants. The action centered on a horseshoe shaped table covered with numbered cards and beans. The game being played was a variation of Lotto called Beano. The pitchman, or caller, pulled small numbered wooden disks from an old cigar box and, at the same time, called the number aloud. The players responded by eagerly checking their card to see if they had the number called; if so, they would place a bean on the number. This sequence continued until some someone filled a line of numbers on their card - either horizontally, vertically or diagonally. This feat was marked by the shout of "Beano!" The winner received a small Kewpie doll.

Ed Lowe tried to play Beano that night, but, he recalls, "I couldn't get a seat. But while I was waiting around, I noticed that the players were practically addicted to the game. The picthman wanted to close up, but every time he said, "This is the last game', nobody moved. When he finally closed at 3:00 a.m. he had to chase them out."

After locking up, the pitchman told Lowe that he had run across a game called Lotto while traveling with a carnival in Germany the previous year. His immediate thought was that it would make a good tent or carnival game. He made a few changes in its play, and a change of the name to Beano. The game proved to be such a surefire crowd pleaser and money maker that on his return to the United States, he continued to work the game on the Carnival circuit.

Bingo

Returning to his home in New York, Lowe bought some dried beans, a rubber numbering stamp and some cardboard. Friends were invited to his apartment and Ed Lowe assumed the pitchman's duties. Soon his friends were playing Beano with the same tension and excitement as he had seen at the carnival. During one session Lowe noticed that one of his players was close to winning. She got more excited as each bean was added to her card. Finally there was one number left - and it was called! The woman jumped up, became tongue tied, and instead of shouting "Beano," stuttered "B-B-B-BINGO!"

"I cannot describe the strange sense of elation which that girl's cry brought to me," Lowe said. "All I could think of was that I was going to come out with this game, and it was going to be called Bingo!"

The earliest Lowe Bingo game featured two variations - a twelve-card set for one dollar and a two dollar set with twenty-four cards. The game was an immediate success and put Lowe's company squarely on its feet.

Although the name Bingo could very well have been trademarked, the game itself, having come out of the public domain, had little chance of being protected. Imitators came out of the woodwork once the success of Lowe's game was evident. Lowe was very gracious about the whole affair. He asked his competitors to pay him a dollar a year, and to call their games Bingo, too. It was a small price to pay to avoid litigation - and thus the name became generic.

Bingo Cards and Insane Mathematicians

Several months after Bingo hit the market, Lowe was approached by a priest from Wilkes-Barre, Pennsylvania, whose parish was experiencing financial difficulties. A fast thinking parishioner had come up with the idea of using Bingo as a way to get the church out of its financial troubles.

The priest put the scheme into operation after buying several sets of Lowe's $2.00 Bingo game. However, problems developed immediately when it was found that each game produced half a dozen or more winners.

Lowe could immediately see the tremendous fund raising possibilities of Bingo, but at the same time, he realized that to make the game workable on this large of a scale, a great many more combinations of numbers would have to be developed for the cards. To accomplish this, Lowe sought the services of an elderly professor of mathematics at Columbia University, one Carl Leffler.

Lowe's request was that the professor devise 6,000 new Bingo cards with non repeating number groups. The professor agreed to a fee that remunerated him on a per-card basis. As the professor worked on, each card became increasingly difficult. Lowe was impatient, and toward the end the price per card had risen to $100. Eventually, the task was completed. The E.S. Lowe Company had its 6,000 cards - at the expense of the professor's sanity!

The church of Wilkes-Barre was saved and after it, a Knights of Columbus Hall in Utica, New York. Word spread fast - "I used to get thousands of letters asking for help on setting up Bingo games, "said Lowe - so many that he published Bingo's first Instructional Manual. This effort was followed by a monthly news letter called The Blotter (absorbs all Bingo news) which was distributed to 37,000 subscribers.

By 1934 there were an estimated 10,000 Bingo games a week, and Ed Lowe's firm had a thousand employees frantically trying to keep up with demand - nine entire floors of the New York office space, and 64 presses printing 24 hours a day - "... we used more newsprint than the New York Times!"

According to Lowe, the largest Bingo game in history was played in New York's Teaneck Armory - 60,000 players, with another 10,000 being turned away at the door. Ten automobiles were given away as prizes.

Bingo was off to a fast start, and at the same time, had reserved itself next to baseball and apple pie - thanks to Ed Lowe and the loss of Professor Leffler's sanity.

Source: "bingomanager.com"

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Caller: The person who calls out bingo numbers as they tumble from the holder.

Coverall / Blackout: A bingo pattern in which you must cover all numbers on the card to win.

Dauber: A foam-tipped bottle/pen filled with ink used to mark the numbers called. Available in fun colors and shapes. Daubers are the only acceptable method of marking paper cards in bingo halls.

Free Space: The center square of the bingo card. It's a freebie, and it counts toward your winning bingo pattern.

Game Board: The display board that show the bingo balls in play. Can also show the bingo pattern currently being played.

Game Variations: Different ways that a game can be played, such as Double Bingo, Triple Bingo, Coverall, Progressives and Hardway. Each variation has specific rules, which are listed in your game program.

Hall Ball: First number drawn at the beginning of the bingo session.

Hardway Bingo: Bingo in a straight line without using the free space.

Double Hardway: Bingo in two straight lines on the same card without using the free space.

Jackpot: A big prize usually won by achieving a difficult pattern, such as the blackout, within a specific number of balls.

Progressive Jackpot: A jackpot that continues to grow until it is won. Progressive Jackpots require a separate buy-in.

Minimum Buy-In: The minimum dollar amount you must spend to be eligible for prizes.

Money Ball: A number drawn before the game that doubles your winnings if bingo is called on that number.

Pattern Bingo: A specified pattern you need to cover on the bingo card in order to win the game, such as Letter X, Letter T, or Blackout.

Rainbow Pack: Packet of assorted-colored bingo cards that allow players to play for more than one prize denomination at once. Blue cards are the least expensive, followed by red, green and tan, which pays the top bucks.

Outside Square: A large-square bingo pattern. Players must mark all numbers in the B columns and O columns, as well as top and bottom rows on the same card in order to win.

Inside Square: A small-square bingo pattern. Players must mark all numbers in the I, N and G columns, surrounding the free space.

Validation: After bingo is called, players' eligibility for the jackpot award is determined.

Wild Number: The wild number is determined by the first number called in a game. For example, if the first number called is G47, then all numbers ending in 7 will qualify as a wild number and should be daubed on all bingo cards. Wild numbers are often used when playing double bingo, where a player must bingo twice on the same card to win.

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• Lucky bingo seats.
  
• Lucky bingo numbers.
  
• A hang-up about leaving money on the bingo table. It's bad luck!
  
• Lucky clothes they wear to bingo, such as shoes, shirts and ties.
  
• Lucky days and times that they like to play bingo. Lucky bingo halls, too.
  
• Bingo daubers in their lucky color and/or in the shape of their lucky charms.
  
• A bingo ritual where they walk around a chair three times - for luck - before a game!
  
• Photos of loved ones, particularly grandchildren, displayed on the bingo table.
  
• Lucky charms, such as a rabbit's foot, elephant, teddy bear, frog, troll doll, monkey and gem stone.
  

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The online Casino Affiliate Marketing industry is undoubtedly of the most profitable Affiliate sectors of all time. During the past five years, Affiliates located all over the world scrambled to sign-up for the Next-Generation Affiliate Program, looking to cash-in on the explosive growth of the iGaming industry. There's no doubt that thousands of people have earned big bucks in the process. In fact, a handful of Casino Super Affiliates claimed to earn six digit monthly commission checks!

Today, it appears as though the road to Casino Affiliate wealth has already been paved. Affiliates that got into the game early on got to take advantage of the relative lack of competition at that time, earning enormous profits. These affiliates got an early edge on the industry, which helped them remain mainstays until today, and their dominance over the market is likely to continue in the future. Nonetheless, there are currently tens of thousands of smaller Affiliates competing against each other for the same players, promoting the same properties, and often using the same marketing techniques to provide the same boring offers.

What does this mean for most Webmasters looking to cash-in on the Casino Affiliate Marketing sector? To be honest, most Casino Affiliates have do not have a clear game plan, appropriate tools, or the marketing dollars necessary to compete with the BIG players in the industry, and therefore would probably be best advised to quit while they're ahead. However, for Affiliates wanting to stick with their guns and continue to fight for a piece of the iGaming "pie," Bingo Affiliate Programs can lead Webmasters up the expressway to Super Affiliate success.

For the average Webmaster, Bingo Affiliate Programs offer serious long-term financial return. The typical Bingo Player is worth 3 times the value of the typical Casino Player, due to a much higher player retention ratio. Most depositing players wager for a full 8 months and 1 in 20 depositing players will wager anywhere from $1000-$5000 per month. And, unlike Casino Affiliate Programs, credit card charge-backs and player fraud is less likely to occur in Bingo, translating into lower operating costs for our Bingo Partners and higher profit margins for our Affiliates".

Therefore, if you're a Webmaster looking to support and cash-in on the iGaming industry, then you should consider joining the leading online Bingo Affiliate Program.

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Actually, the French were the first to play with Bingo playing cards, tokens... and what we all love most -- reading those numbers out loud!

Throughout the 1800s Bingo spread quickly in Europe. Typically, the "Caller" would draw from a bag full of wooden chips numbered from 1-90. Like today, the object of the game was to be the first to cover a vertical, horizontal or vertical row.

In the U.S., bingo was originally called "beano". It was a country fair game where a dealer would select numbered discs from a cigar box and players would mark their cards with beans. They yelled "beano" if they won.

The game's history can be traced back to 1530, to an Italian lottery called "Il Giuoco del Lotto D'Italia," which is still played every Saturday in Italy. From Italy the game was introduced to France in the late 1770s, where it was called "Le Lotto", a game played among wealthy Frenchmen. The Germans also played a version of the game in the 1800s, but they used it as a child's game to help students learn math, spelling and history.

When the game reached North America in 1929, it became known as "beano". It was first played at a carnival near Atlanta, Georgia. New York toy salesman Edwin S. Lowe renamed it "bingo" after he overheard someone accidentally yell "bingo" instead of "beano". He hired a Columbia University math professor, Carl Leffler, to help him increase the number of combinations in bingo cards. By 1930, Leffler had invented 6,000 different bingo cards. It is said that Leffler then went insane.

A Catholic priest from Pennsylvania approached Lowe about using bingo as a means of raising church funds. When bingo started being played in churches it became increasingly popular. By 1934, an estimated 10,000 bingo games were played weekly, and today more than $90 million dollars are spent on bingo each week in North America alone.

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